Chapter 15

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Eastern Versus Western Medicine for Business

A forceful undercurrent of thinking is gaining momentum in Western medicine. It has nothing to do with politics or funding; it’s about our baseline approach to restoring and maintaining health. This movement weighs the benefits of Eastern versus Western philosophy, and its effects are starting to spill over into business.

Our Western approach to problem solving—a style so pervasive that we don’t even question its validity—isn’t natural law. Sir Isaac Newton charted a path for new discoveries in physics, astronomy, and mathematics. His breakthrough scientific method changed the way humans ...

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