Chapter 18
Strategy and Execution
I still carry the sting of seeing the cover of a leading business magazine, which stopped me dead in my tracks as I was hustling down an airport concourse in the early 1990s. It changed my lifeâs work. Big black letters on a blood red background read: Strategy Didnât Work!
Hurriedly scratching past the ads to find the lead article, I locked in on a chart that compared strategic planning expenditures with business performance to show convincingly that there was no positive correlation! All other thoughts receded.
I was dumbstruck. Because, somewhere in my consciousness, Iâd known the judgment was right. And ...
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