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60-Minute CEO: Mastering Leadership an Hour at a Time by Dick Cross

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Chapter 20

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To Tweet or Not to Tweet

A lot of us tweet, blog, watch our websites, and monitor Facebook. But I know few CEOs who have actually absorbed the full impact of social media into their thinking about running their businesses. To some of us, social media still feels a little disconnected. It’s like something we’ve added to our closet, but it’s not an exact fit with the rest of our wardrobe.

Stay with me for the next three and a half minutes, and we’ll begin to move through that fog together!

Viewing social media as something you’ve got to do because others, particularly younger people, do it misses the point. The challenge for us in our ...

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