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60-Minute CEO: Mastering Leadership an Hour at a Time by Dick Cross

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Chapter 33

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Go for Broke

Particularly in this shaky economy, far too many of us have become “min-maxers,” approaching our Jobs at the Top in a way that minimizes the maximum risk. We’ve learned to justify a “tail-between-the-legs” versus an “on-the-balls-of-our-feet, center-of-the-ring” stance.

But nearly everyone’s competitive environment includes a rival who is thinking differently. Your rival may be taking ground that is not damaging you at the moment, but which you wish you were taking instead. I’ll bet, without even thinking, you can name the company in your industry that is grabbing ground. To that company, your “min-maxing” is the ultimate ...

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