Appendix C
Research Methodology, Timeline, and Tools
Research Methodology
The Measures of Success Task Force began its work in early 2003. First on the agenda was generating the list of great associations from which both the study and comparison groups would be drawn. In Good to Great, Jim Collins had used stock price to determine which companies made the cut for his study. This objective measure has no equivalent in the association sector. Therefore, the task force followed the jurying process that Collins and Jerry Porras had employed when researching Built to Last.
The American Society of Association Executives (ASAE) generated a random, nth-name sample of 1,000 CEOs, number-two executives, and industry leaders within its membership database. ...
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