Chapter 1

A Study of Differences

Tempting though it may be, you can’t write an equation for success in an association. Too many factors come into play: developments in the industry or profession, the economy, the leadership style of staff and volunteers, and the needs of the members themselves, to name just a few. Even if one association achieves success by doing A, B, and C, there’s no guarantee that another association, following the same equation, will enjoy the same result.

That said, some factors undoubtedly show up more frequently than others among successful associations. These organizations are highly efficient as well as highly effective. They not only provide products and services of value to their members but also do so at the right ...

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