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The Purpose Principle

The One Idea, Dream, Hope, or Aspiration

Ask 10 people what they would do if they won the lottery and had the financial resources to no longer work, and you’ll hear ideas such as “start my own business” or “start a charity.” Throughout the last 11 years as a financial advisor, I saw this type of wishful thinking. Whenever I met a new or prospective client I would ask a simple, straightforward question: “What, to you, is important about money?” The number-one answer I heard was “security.” And on numerous occasions I heard from female clients that they didn’t want to end up as a “bag lady.”

What was interesting is that the people I was speaking to and meeting with were not financially insecure. They had resources, but still ...

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