secret 6
Great leaders know the true source of good communication skills
‘The great enemy of communication . . . is the illusion of it.’
William H. Whyte1
‘Good communication skills’ are listed as a requirement for pretty much any job and certainly all leadership positions.
Various pieces of research have shown that up to 90 per cent of a leader’s job involves communication. They might be trying to motivate teams, share their vision for the company, deal with crises, help the company survive hard times or ensure the company grows in good times. Communication is how the leader ensures that their strategy and tactics for the company will be translated ...
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