© The Author(s), under exclusive license to APress Media, LLC, part of Springer Nature 2023
N. Birt7 Secrets of Highly Effective Social Impact Communicatorshttps://doi.org/10.1007/978-1-4842-9798-8_1

1. Secret #1: Highly effective social impact communicators ... care both about the words and the mission

Nate Birt1  
(1)
High Hill, MO, USA
 

I fell in love with my own social impact mission long before I ever set foot in an office. It happened out on the farm.

My maternal grandfather, James King, lived as an enthusiastic naturalist. Perhaps it came naturally after spending years at the Avco manufacturing plant in Nashville working indoors on a very specific tailpiece of the C-130 aircraft.

He and my mamaw, Ann, bought a small farm of several dozen acres ...

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