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7 Secrets of Persuasion by James C. Crimmins

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BIBLIOGRAP

Ajzen, Icek, and Martin Fishbein. “Influence of Attitudes on Behavior.” In The Handbook of Attitudes, by Dolores Albarracin, Blair T. Johnson, Mark P. Zanna, 173-221. Mahwah, NJ: Lawrence Earlbaum Associates, 2005.

Allen, Joseph P., Susan Philliber, Scott Herrling, and Gabriel P. Kuperminc. “Preventing Teen Pregnancy and Academic Failure: Experimental Evaluation of a Developmentally Based Approach.” Child Development 64 (1997): 729-742.

Allison, Ralph I., and Kenneth P. Uhl. “Influence of Beer Brand Identification on Taste Perception.” Journal of Marketing Research 1 (1964): 36-39.

Bargh, John A., Mark Chen, and Lara Burrows. “Automaticity of Social Behavior: Direct Effects of Trait Construct and Stereotype Activation on Action.” ...

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