September 2016
Beginner
224 pages
4h 34m
English
Content preview from 7 Secrets of PersuasionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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7FOCUS ON FEELING
Dr. Spock of Star Trek is the cultural icon of clear thinking because he feels no emotion.
But, to our surprise, we recently found that emotions are critical to rational decision-making. Without emotions, we would be less rational and we would make poorer decisions.
The foremost expert on the role of emotion in decision-making is Antonio Damasio, head of the department of neurology at the University of Iowa College of Medicine in Iowa City. The research of Damasio and his team has shown that emotions play a critical role in making the right decisions.
People who lose the ability to feel emotion make poorer choices. Certain emotions, rather than clouding rational decision-making, are actually essential to it.
Damasio described ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.