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7 Secrets of Persuasion by James C. Crimmins

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CHAPTER NOTES

1. Getting to Know the Lizard

1. Richard Thaler and Cass Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness (New York: Penguin, 2008), 28.

2. Jonathan Miller, “Going Unconscious,” The New York Review of Books, April 20, 1995, 59-65.

3. David Eagleman, Incognito: the Secret Lives of the Brain (New York: Pantheon Books, a division of Random House, Inc., 2011), 9-12.

4. Daniel Kahneman, Thinking Fast and Think Slow (New York: Farrar, Straus and Giroux, 2011), 19-30.

5. Thaler and Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness, 19-20.

6. Eagleman, Incognito: the Secret Lives of the Brain, 4.

7. The chart owes a lot to Timothy D. Wilson, Strangers to Ourselves (Cambridge, Massachusetts: ...

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