CHAPTER 8

THE SEVENTH TENET

Creating Joy for Your Customer Will Make Your Work—and Life—More Joyful.

Throughout history, the number 7 has been considered the most powerful and magical of all numerals.

There are seven days to the week, and the musical scale has seven major notes. In ancient days the Egyptians had seven original gods, and in the Bible God created the world in six days, only to rest on the seventh to review and appreciate his work.

There were Seven Wonders of the Ancient World, and the highest level of nirvana is often referred to as Seventh Heaven. Hitting a jackpot on a slot machine often means that three sevens have lined up for you. Major League Baseball, the National Hockey League, and the National Basketball Association have ...

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