7 Tenets of Taxi Terry: How Every Employee Can Create and Deliver the Ultimate Customer Experience

INTRODUCTION

“I’m just a _________________.”

Whether on a personal errand or at a professional engagement, it seems that whenever I ask someone, “What do you do?” the answer tends to be, “Well, I’m just a . . . ,” followed by the title of his or her job. That response has always bothered me intensely for two critical reasons.

First, what you do isn’t what you are.

Personally, I may be an author and a professional speaker, but I’m also a husband and a stepfather. Depending on when you ask me, I’m also a golfer and a guy who likes to do a lot of other fun stuff. There’s a difference between do and are.

Sometimes people confuse the two, usually to their detriment. I don’t want us starting our experience together in this book with you wondering ...