April 2012
Beginner
274 pages
5h 31m
English
“Service, in short, is not what you do, but who you are. It is a way of living that you need to bring to everything you do, if you are to bring it to your customer interactions.”
Betsy Sanders
As consumers, your young professionals care about their customer service more than any previous generation. They patronize companies like Apple and Zappos as much for the experience they will have—one-on-one customer support or free expedited shipping—as they do for the product. Young professionals have also been consumers longer than any previous generation. Companies have marketed directly to them ...
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