23 Recruitment Brochures: Engaging Invitations and Introductions to Your Company

RECRUITMENT IS PARTIALLY about evaluating and assessing candidates and partially about selling them on the opportunities offered by your company. The former makes intuitive sense, which is why you purchased this book. The latter is a bit more difficult to execute because, outside of demonstrating positive emotion and excitement for your company personally during an interview, you have fewer ways of engaging a candidate’s heart and making the person excited to select your organization over others where the individual may be interviewing.

As a general rule, candidates are attracted to one of three things: (1) the company and its name-brand reputation as well as its ...

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