Chapter 97. 9.7 Reasons I Hate Your Website
MOST COMPANIES DON'T KNOW that software and web development differ, so software project managers and software developers are asked to create websites. Here are 9.7 ways you can keep me from ever doing business with your company due to your annoying website:
Start off with a slow-loading Flash screen. Don't let me bypass it, then continue to make me wait endlessly as each page refreshes. The fast response times of your competitors are calling me.
Surprise me with startling, ear-deafening video clips. I may be at work, at home next to a sleeping child or spouse, or trying to buy a surprise gift. If you really want to keep me away, omit an Off button.
Disable the Back button. You feel clever by keeping me from returning to the search engine that got me to your website, but I won't be trapped twice. Next time, I won't click on your page or buy any product or service you sell.
Choose a low-visibility color scheme. Gray type on a slightly darker gray background may be unique, but it isn't readable. There are 25 other websites at a mouse click where I don't have to go blind to read information. Also, reverse type (like white on black) that doesn't allow me to easily cut and paste means I can't save your data for future purchasing decisions.
Ignore my portable devices. I may carry an iPhone, Kindle, or netbook computer. If you ...
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