Acknowledgments
Special thanks to Dr. Dale Wilson, Chair of the Marketing Department at the Broad School of Business at Michigan State University for introducing us when Molly came to MSU to present a case on mobile marketing. That was the beginning of a beautiful friendship and collaboration between an MSU Spartan and a U-M Wolverine!
Thanks, also to our expert editor, Dr. Victoria Crittenden, who is Professor of Marketing and Chair of the Marketing Division at Babson College. We are grateful for her interest in this topic and her support.
Also, a special thanks to our expert reviewers who made this book even better!
•Ian Beacraft, Manager, New and Emerging Technologies, Leo Burnett
•Chris Bridgland, Digital Strategy Director, Leo Burnett
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