A Better Way to Measure Your Ad Campaign

A Better Way to Measure Your Ad Campaign

by
Released February 2013
Publisher(s): Harvard Business Review
ISBN: None

Read it now on the O’Reilly learning platform with a 10-day free trial.

O’Reilly members get unlimited access to books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial

Video description

The holy grail in marketing is knowing precisely how all the moving parts of a campaign collectively drive sales. Wes Nichols explains the best way to fine-tune your cross-media spending in real-time.

Table of contents

  1. A Better Way to Measure Your Ad Campaign 00:05:11

Product information

  • Title: A Better Way to Measure Your Ad Campaign
  • Author(s):
  • Release date: February 2013
  • Publisher(s): Harvard Business Review
  • ISBN: None