A Better Way to Measure Your Ad Campaign

Video Description

The holy grail in marketing is knowing precisely how all the moving parts of a campaign collectively drive sales. Wes Nichols explains the best way to fine-tune your cross-media spending in real-time.

Table of Contents

  1. A Better Way to Measure Your Ad Campaign 00:05:11

Product Information

  • Title: A Better Way to Measure Your Ad Campaign
  • Author(s): Wes Nichols
  • Release date: February 2013
  • Publisher(s): Harvard Business Review
  • ISBN: 32562HBRHV1072