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A Better Way to Measure Your Ad Campaign
by Wes Nichols
Publisher: Harvard Business Review
Release Date: February 2013
ISBN: 32562HBRHV1072
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Video Description
The holy grail in marketing is knowing precisely how all the moving parts of a campaign collectively drive sales.
Wes Nichols
explains the best way to fine-tune your cross-media spending in real-time.
Table of Contents
A Better Way to Measure Your Ad Campaign
00:05:11