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A Better Way to Sell by Ranjan G. De Silva

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Chapter 8

Power of Linguistics

A word is not a crystal, transparent and unchanged, it is the skin of a living thought and may vary greatly in colour and content according to the circumstances and the time in which it is used.

 

Oliver Wendell Holmes

Yes” is one of the most empowering words in the English language. “Yes” is like a key which opens the door to unlimited amounts of energy stored in us. “Yes” turns on our creative part, it opens possibilities, it enhances relationships. This is one of the most used and cherished word of champions. The language used to programme our mind includes words we use on ourselves and words others use on us. Linguistics is a powerful tool in programming our mind for success. The words we use, how we use them, ...

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