Chapter 14

Powerful Sales Meeting

No degree of knowledge attainable by man is able to set him above the want of hourly assistance.

 

Samuel Johnson

We should keep in mind that the humanities come before the dollars. Our first duty runs to man before business, but we must not forget that sometimes the two are interchangeable.

 

Bernard Baruch

Real sales progress happens with real contact. There have been many products which were well planned, well designed, well manufactured, and well advertised but they did not move off the shelf because the sales people did not get in front of the customers. All the preparation and all the planning done in the previous chapters was to make sure the meeting with the customer will be productive. The various ...

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