Business development: starting out
Michael Murray
Abstract.
Business development covers a range of activities relating to the commercialisation of a company’s products or services. In smaller companies, the function of business development is high profile. Most senior posts in small companies are like that, but what makes business development especially prominent is that from an early stage in the company’s history this is the activity which, along with the CEO’s efforts to raise funds, positions the company in the wider business community. Success in business development is measured in deals done. The actual deal-making negotiations are a relatively small part of the overall endeavour and only take place if the rest of the job is done ...
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