CHAPTER 11

Creating Innovative Business Models

If we view blockchain as the next generation of ledgers in which transactions, or evidence of transactions, are equally available and accessible to entities involved in those transactions, then this raises the following questions: “What kind of innovative business models can we build on top of this new ledger?” “What kinds of companies will appear on the market?”

If you remember, back in the 1990s and 2000s the Internet economy created highly centralized, winner-takes-all companies. Gennaro Cuofano, the creator of FourWeekMBA, mentioned in a blog post titled “Do Blockchain Business Models Imply A New Business Playbook?” that “[t]he Internet seemed to have produced open business models. However, consolidation ...

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