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A Communication Guide for Investor Relations in an Age of Activism by John Gilfeather, David Michaelson, Marcia W. DiStaso

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CHAPTER 3

Investor Relations and Corporate Reputation

Building a strong and positive reputation is one of the most critical factors in the execution of a successful investor relations program. Reputation is multidimensional and includes a company’s product and services, management, financial performance, and even where it stands on social issues. Understanding the role that reputation plays in managing investor relations is key in creating successful IR programs.

What Is Reputation and Why It Is Important for Investor Relations

Investors—large and small, institutional, and individual—put their faith in companies for a wide variety of reasons. These reasons include many very obvious factors such as return on investment (ROI), long-term potential ...

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