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CHAPTER FOUR

Putting the Gift Formula into Action

Imagine a good friend comes up to you with a lovely wrapped gift in hand to congratulate you at your new housewarming party. Your body language would signal your pleasure at seeing them and receiving the gift. After greeting them, the first thing you would say would be to acknowledge their thoughtfulness: “Thank you. Thank you for driving over here to celebrate with us. And thank you for the lovely present.”

What if you opened this gift and found a coffee-table book purchased just for you? What would you say? “Wow! Thank you. I’m so pleased. I’ve wanted this book since we bought our new home. ...

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