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CHAPTER TEN

Staying Connected to What Is Happening Online

You can’t avoid running into some problems with the online world. With the advances in social media, the barrage of new applications created daily, and the growing use of the internet, this is the reality of our contemporary world. It’s like skating on a frozen pond: some places the ice is thick and many places extremely thin. A few strategic actions you can take will help you navigate this new world we now live in:

• Continuously check

• Create confidence

• Conduct conversations

Continuously Check

There are dozens of ways to check what is said daily about you and your business. Some ...

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