CHAPTER 13

Giving and Receiving Personal Feedback

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When our customers give us feedback in the form of complaints, we have a chance to learn from them. If we handle their complaint well, we also have an opportunity to strengthen our relationship with them.

Why shouldn’t this apply to our personal relationships as well? If we don’t speak up, our relationships may break and end. Not saying anything could be a big mistake.

ACTIVITY94

Why Provide Feedback?

We have stated that complaints and feedback are both gifts, even though our emphasis has been on complaints. When we refer to feedback, we are telling a person that something needs to improve or ...

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