2 What Is Transmedia, Anyway?

Before we can talk about how to make great transmedia projects, we have to clarify what we mean when we say “transmedia storytelling” (at least for the purposes of this book). This is shockingly difficult to do. For all of the excitement surrounding the word and its crackling aura of innovation, it’s flat-out impossible to nail down a single definition that everyone can happily agree on.

There’s a divide between what some wags call West Coast versus East Coast transmedia. West Coast-style transmedia, more commonly called Hollywood or franchise transmedia, consists of multiple big pieces of media: feature films, video games, that kind of thing. It’s grounded in big-business commercial storytelling. The stories in ...

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