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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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5 The Four Creative Purposes for Transmedia Storytelling

Now let’s forget all about buzz, all about definitions, and all about what’s been done, and finally turn our attention to the juicy affair of why and how to use transmedia tools to tell your story. There are several compelling reasons to go transmedia, and these primarily fall into two basic camps: the business case and your creative vision.

For media companies, the business case is actually quite simple. Transmedia storytelling can provide more engagement and more potential points of sale for any given story, and when it’s done well, each piece can effectively become a promotional tool pointing toward every other piece of the whole.

This should be fairly intuitive. Think about the huge ...

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