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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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9 Online, Everything Is Characterization

Creating compelling characters is one of the most crucial tasks confronting any narrative, in any medium. In a novel or flat-text short story, your toolset for characterization is pretty well understood: you provide telling details about the characters and their interactions with one another through dialogue, descriptions of body language, and so on. When done well, this allows you to convey a wealth of information about background, outlook, personality—all the things that make characters who they are.

In print, I could describe someone as a burly fellow with a neon green Mohawk and a studded leather jacket, and you’d have some idea of what that person was like and where he was coming from. Or in film, ...

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