14 Uses and Misuses for User-Generated Content

I have a confession to make. I kind of hate user-generated content (or UGC, as it’s called). If you’re not familiar with it, it’s a particular kind of audience participation. Sometimes it takes the form of audience-submitted photos, video, or writing; sometimes the audience is role-playing; sometimes audience members are taking the driver’s seat in creating your narrative.

UGC is a great concept on paper. From an artistic point of view, it brings you closer to those in your audience and makes the resulting creation as much theirs as yours. Nothing makes an audience more interested in a story than a feeling of ownership. From a business point of view, it demonstrates depth of engagement, and it can ...

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