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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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19 Websites and Tech Development: DIY or Outsource?

Every transmedia project will have at least one website somewhere. Aside from the basic landing page with information about a project, web content commonly includes blogs and microsites that exist within the fictional universe.

But if you haven’t ever created a website before, then all of the little steps that go into it can be quite intimidating. You have to buy a domain name, find hosting, get a good-looking design, worry about security, prevent comment spammers, and learn to use metadata. It’s a lot to handle.

But just as you don’t need to make a full-blown nine-platform transmedia project all in one shot, you don’t need to become a technical guru just to put up a website. You can avoid a ...

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