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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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22 Making and Using Prerecorded Content

If you plan to include video in your narrative, very often it will be the central medium around which the rest of your project is structured.

Audio and video can be the most expensive and complicated components of a transmedia production. To record film, you need a whole host of skills: casting, directing, acting, set dressing, costuming, prop manufacturing, lighting, and editing. And you need the equipment to record on, the space to record in, and the logistical skills to make sure that you get everything in place at the right time. Film production has fostered some of the finest producers and project managers I’ve met across any field.

Because video is expensive to shoot and complex to set up, many projects ...

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