June 2012
Beginner
288 pages
6h 12m
English
book
A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
by Andrea Phillips
Content preview from A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple PlatformsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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25 … And Maybe Make Some Profit, Too
In general, you don’t strictly need to turn a dime in profit directly from commissioned work, but if you have investors—and that might include yourself and the sweat of your brow—then you really need your project to have a revenue stream.
To date, there have been only a few businesses focused on creating stand-alone transmedia entertainment as their core business, and none of them has been a runaway success. Indeed, a successful and ongoing transmedia business model is the industry’s holy grail. But just as we borrow production techniques from other disciplines, so should we look to them for other ways to monetize our creations.
The first and most obvious method for monetizing your project is to have your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.