A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

25 … And Maybe Make Some Profit, Too

In general, you don’t strictly need to turn a dime in profit directly from commissioned work, but if you have investors—and that might include yourself and the sweat of your brow—then you really need your project to have a revenue stream.

To date, there have been only a few businesses focused on creating stand-alone transmedia entertainment as their core business, and none of them has been a runaway success. Indeed, a successful and ongoing transmedia business model is the industry’s holy grail. But just as we borrow production techniques from other disciplines, so should we look to them for other ways to monetize our creations.

The first and most obvious method for monetizing your project is to have your ...