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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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26 Forging Your Own Transmedia Career

On the personal level, there are three ways to make a living if you want to be a transmedia professional: you can be a freelancer, working for whatever media company, nonprofit, ad agency, or other client has a project that month, maybe even moonlighting from a day job; you can find an in-house job as an employee at the sort of company that does transmedia work; or you can go the entrepreneurial route and start up your own studio or agency. Let’s focus on what options are on the table if you want a career in transmedia storytelling.

The first step in building a career is breaking in. One of the most common routes into transmedia so far has been to invent it—and I’m not being flip. Many, many creators have ...

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