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A Creator's Guide To Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips

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28 Get Excited and Make Things

During the writing of this book, I had a conversation with a colleague who was asking why there aren’t any million-dollar design competitions for alternate reality games. Surely, he thought, the big companies have a vested interest in fostering new talent and funneling it into our field. Why isn’t there more money floating around out there, just waiting for someone who has a great idea?

This is very much the wrong question to ask and the wrong attitude to have if you’re serious about becoming a creator. To explain why, I’m going to need to be very frank about the darkest point in my career.

HARD TIMES

December 2007 was a really, really bad time for me. My run with Perplex City had ended unexpectedly in June when ...

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