CHAPTER 4I Made These Mistakes So You Don’t Have To
I’ve made a lot of crowdfunding mistakes.
This chapter touches on some of the boneheaded things I’ve done as a creator, but I’m not alone—I see a lot of the same missteps on crowdfunding projects. You can increase your own chances of success by avoiding the same mistakes.
Top Ten Most Common Crowdfunding Mistakes
1. Launching without a crowd The creator has neither built a community in advance of the project nor has backed and participated in at least ten to twenty projects.
2. Minimal conversation The creator does not actively engage his or her backers during the campaign through comments, project ...
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