CHAPTER 5Make It about Them

Sometimes you don’t realize you have a personal philosophy until it shows up at your front door wearing nothing but a trench coat.

For me, the front door was my Kickstarter campaign for Viticulture. For the year leading up to the campaign, designing Viticulture was all about me. It was about me making a game that I wanted to play. It was about the act of creation. It was about my desire to use crowdfunding to launch something for me.

But the minute I pressed that Launch button, something changed. It had probably been changing for a while, but it didn’t fully hit me until I launched the project. It was then that I realized I was far more interested in making something for other people than for myself. I didn’t want ...

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