CHAPTER 7How to Make Friends and Lose Money
I love spreadsheets. I love sorting and summarizing data. I love creating budgets and projections. I love plugging in various numbers to see how they impact the bottom line.
Despite my meticulous use of spreadsheets to figure out the costs for Viticulture, I made a mistake in calculating international shipping costs. Instead of treating each backer as an individual and charging shipping fees based on a backer’s specific location, I lumped all overseas backers into the same category, charging each of them $20 for shipping. I had seen other projects do this, so I thought it would be fine. I had built into the pledge level about $10 for shipping (therefore offering “free” shipping to US backers), so shipping ...
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