Chapter 2
Strategy: The Values and Beliefs of an Industrial Culture
Key Idea: Strategic goals are the organizing start to an ongoing communication that will provide both direction and focus to the actions of the entire organization for an extended period. In the terms of our simple model of culture, the strategies are the basis for business-related values and beliefs that will be shared by the members of the culture.
Improvements are not all created equal. As we saw in the introduction to this section, in extreme cases, it is even possible for local “improvements” to impede the mission of the overall organization. A more common effect in large organizations is for many people to each have a different idea of what might constitute a valuable ...
