Chapter 3

Making Your Cultural Values Personal

Key Idea: Before most people can act to help you achieve the strategic goals of your business, they need to receive specific tactical goals that are within the normal capabilities of their team. Before individuals can adopt the cultural values of your enterprise as their own, they need to understand the meaning of those values in a personal way.

Once you have established the strategic direction that your business needs to follow over the next several years, and once you have created (at the highest level of your organization) a set of goal documents that communicate that direction, you need to get your message out. When you translate your strategic goals into tactical goals and actions throughout ...

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