THE SOCIAL DESIGN OF YOUR NEW CULTURE |
III |
In the earlier sections of this book, I described the objective or “engineering” aspects of a corporate culture. Because an industrial culture is different from a social culture in that it exists primarily for commercial purposes, establishing the business components of that culture first as we have done here provides an important foundation for the rest of the cultural transition. But, even in industry, culture is an essentially social concept. Therefore this section describes the social elements needed for your new culture.
As you create an industrial culture of rapid improvement, it is important to remember that the people in your business arrive at work every day with their own personal ...
