Chapter 11

How Communication Reflects Your Culture

Key Idea: Many of the most interesting and valuable ideas covered in this book so far are associated with communicating in new ways. Communication is at the very heart of any significant management action, and that fact applies doubly to managing and sustaining a culture change. Throughout the culture change, management must be certain that its communications are received and understood by the people who will benefit from the information and act on the direction.

As you lead a culture change and even after the culture change has gotten a good start, communication demands special attention from management because you will be communicating with a workforce that is becoming (or has become) ...

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