BIBLIOGRAFÍA
INTRODUCCIÓN
Bean R. y Davenport T. H. Companies Are Failing in Their Efforts to Become Data-Driven. 5 de febrero de 2019. https://hbr.org/2019/02/companies-are-failing-in-their-efforts-to-become-data-driven.
Manyika J., Chui M., Brown B., Bughin J., Dobbs R., Roxburgh C. y Hung Byers A. Big Data: The Next Frontier for Innovation, Competition, and Productivity. Mayo de 2011. https://www.mckinsey.com/business-functions/mckinsey-digital/our-insights/big-data-the-next-frontier-for-innovation.
CAPÍTULO 1
Davenport T. H. y Randy B. «Are You Asking Too Much of Your Chief Data Officer?». Harvard Business Review. 7 de febrero de 2020. https://hbr.org/2020/02/are-you-asking-too-much-of-your-chief- data-officer.
Gartner. Gartner Identifies ...
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