1INSPIRATION FOR THE NEXT-GEN ENTREPRENEURWhy design-driven, here and now?

DOI: 10.4324/9781003227151-3

Objectives

  • Understand what strategic design (and design-driven approach!) entails

  • Lead with the mind to build for a volatile, uncertain, complex, and ambiguous (VUCA) world

  • Understand how design strategies positively contribute to starting up

We realize you may be at different points in your entrepreneurial journey, you may be new to joining this space, or you may be a life-long entrepreneur. Regardless of your position, we welcome you to the launchpad grounding this design-driven book: strategy and design. A primer on the two provides the groundwork for design-driven strategies geared to help striving entrepreneurs build effectively ...

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