10PROTOTYPE TO TEST VALUEBusiness Viability and Evaluation

DOI: 10.4324/9781003227151-14

Objectives

  • Develop a business and revenue model to test

  • Use your strategic plan as a live document instead of a static one

  • Practice feedback loops and design-informed business strategies for long-term stability

  • Understand legal structures and funding opportunities

  • Test pricing, product/market fit

  • Develop your value chain as a source of value creation

You future business health: prototyping models

Strategic design is about planning for the future, and we know the future is uncertain. A real strategic plan ensures we gather all the information we need to start, providing goals and milestones to track our progress. It should be a living, iterative document ...

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