11STORYTELL AND LAUNCHSolution scenarios for a strategic future

DOI: 10.4324/9781003227151-15

Objectives

  • Develop preferred futures through narrative

  • Storytelling techniques to help shape your story

  • Build a brand voice for marketing communications

  • Backcasting as an early-stage strategic roadmap and communications tool

  • Narrative forms and content for pitching

Developing preferred futures through narrative

In preparation for launch, ask: What now? Why this? Your investors will probably ask: Why you? (And we promise, they do!) A good entrepreneur will answer these questions with the clarity of a preferred future for the business, rooted in the driving why of our mission, goals, and culture. We call upon the earlier working diving into our ...

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