8SYNTHESIZE TO NAME OPPORTUNITYFraming our future outcome
Objectives
Locate your company (and yourself!) within research data across types and methods
Sort and identify pattenrs through visual synthesis and identify patterns through visual synthesis
Work collaboratively to ensure research is shared across the team
Identify opportunity areas through patterns and driving themes
Define problem statements for ideation of business concept
Here, we will review expectations from research, assess the undercurrent themes and influences found within our system, and turn them into directions for brainstorming. Synthesizing your research insights is distilling research findings into the key observations that set the ...
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