9IDEATE TO CONVERGEGenerate concepts to prototype solutions

DOI: 10.4324/9781003227151-13

Objectives

  • Understand the process and purpose of ideation

  • Co-create value and decide on an informed concept and components with stakeholders

  • Identity value/company experience to test with initial prototypes

  • Create and deploy a testing strategy

  • Assess low vs. high fidelity prototypes and effective metrics to test

Slow down, speed up: Design divergence plus convergence

We'll launch this stage of the journey of the methods with suggestions and context around ideation, followed by converging on a concept, evaluating that concept, and setting you up to test the value components of this concept. You'll also meet Shahrouz through his startup story on how ...

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