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Chapter Four: Case Studies
PROJECT:
Rebranding for Dublin Chamber
of Commerce
CLIENT:
Dublin Chamber of Commerce
INTENDED AUDIENCE:
members and potential members
CREDITS:
Dara Creative
ONE BANNER, MANY FACES
In order for Dara Creative to build a new brand for the Dublin Chamber of Commerce,
it needed to refl ect the chamber’s extremely diverse membership and project an
image of a vibrant, progressive, and dynamic organization. To accomplish this, Dara
Creative relied on several forms of research.
Uncovering Existing Problems
By reviewing existing
Dublin Chamber print
materials, Dara Creative
found inconsistencies
in logo usage that were
adversely ...