A Designer's Research Manual

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A Designer’s Research Manual

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JENN + KEN VISOCKY O’GRADY

Jenn + Ken Visocky O’Grady are partners in business

and life. The couple cofounded Enspace, a creative

think tank where designers, writers, marketers, and

even the occasional historian collaborate to enhance

communication. The fi rm’s work has been recognized

by numerous organizations and featured in magazines

and books. Aspiring design evangelists, Jenn +

Ken have traveled the country jurying competitions

and presenting workshops and lectures. They also

spin daily chalk talks on the value of design in the

classroom, though there they practice solo—Jenn is an

Associate Professor at Cleveland State University, Ken

an Assistant Professor at Kent State University.

Born-and-raised Clevelanders, the couple is proud to

claim Ohio as their home.

This is their fi rst book.

ABOUT

THE

AUTHORS

AUTHORS’

ACKNOWLEDGEMENTS

THANK YOU!

This book is a collaborative effort, and would not have

been possible without the shared experiences and

candor of our contributors. We are inspired by their

work and honored by their participation.

The colleagues and friends we have met through AIGA

professional circles have been invaluable resources.

Special thanks to Christopher Liechty and Christopher

Vice for sharing their wisdom and ample connections!

Enspace would be seriously limping if our colleagues,

Paul Perchinske, Craig Ihms, and Amir Khosravi weren’t

there to pull our slack while we worked on this book

project. We’re indebted for the endless design critiques,

last minute proofi ng, and steady pep talks. Craig’s

experience as a professional journalist was essential in

shaping the case study section of the book.

Tom Humphrey, Kristin Ellison, and Regina Grenier have

been mentors and guides as we navigate the world of

publishing, and Rebecca Ranallo-Kahl provided expert

research assistance.

We are indebted to the professors who inspired us, and

to the students who keep us on our toes.

Our parents raised us on bedtime stories, piles of

books, assorted art supplies, and a steady stream of

expectation and encouragement. They were our fi rst and

remain our most infl uential role models of professional

passion and work ethic. How do you thank someone for a

lifetime of opportunity? We hope “we love you” will suffi ce.

Our friends and family have put up with belated

celebrations, cancelled dates, and long quiet spells

with no contact while we worked in a cave on this book.

Hopefully they’ll still take our calls now that it’s complete.

To the next phase...

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© 2006 by Rockport Publishers, Inc.

All rights reserved. No part of this book may be reproduced in any

form without written permission of the copyright owners. All images

in this book have been reproduced with the knowledge and prior

consent of the artists concerned, and no responsibility is accepted

by producer, publisher, or printer for any infringement of copyright

or otherwise, arising from the contents of this publication. Every

effort has been made to ensure that credits accurately comply with

information supplied. We apologize for any inaccuracies that may

have occurred and will resolve inaccurate or missing information in a

subsequent reprinting of the book.

First published in the United States of America by

Rockport Publishers, a member of

Quayside Publishing Group

33 Commercial Street

Gloucester, Massachusetts 01930-5089

Telephone: [phone]

Fax: [phone]

www.rockpub.com

Library of Congress Cataloging-in-Publication Data

Visocky O’Grady, Jennifer.

A designer’s research manual : succeed in design by knowing your

client and what they really need / Jennifer Visocky O’Grady and

Kenneth Visocky O’Grady.

p. cm. — (Design fi eld guides)

Includes bibliographical references and index.

ISBN 1-59253-257-8 (hardcover)

1. Commercial art—United states—Marketing. 2. Graphic

arts—United States—Marketing. I. Visocky O’Grady, Kenneth. II.

Title. III. Series.

NC1001.6.V57 2006

741.6068'8—dc222006 012597

CIP

ISBN-10: 1-59253-257-8

ISBN-13: 978-1-59253-257-5

10 9 8 7 6 5 4 3 2 1

Design: Enspace, Inc.

Cover Design: Enspace, Inc.

Printed in China

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